Amazon uses Prime to lock in customers, and software giant Adobe gains most of its recurring pay customers through its Creative Cloud subscription program.Īccording to SuperData’s 2019 industry report, free-to-play games revenue increased by 6% to $87.1B worldwide. Subscriptions are the biggest disruption since the meteoric rise of F2P, and not just in the games industry. In the early 2010s, F2P gaming grabbed a huge segment of the market and shot newcomers like Zynga into the stratosphere. ![]() As a developer of free-to-play games, you’re always hunting for ways to convert your free players into paying subscribers, increase revenue, and stabilize your income stream month-to-month.įor years, there have really only been two new business models for generating revenue in gaming: Try-before-you-buy and free-to-play.
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